ESL to partner with Clutch


19 Feb 2015 ESL to partner with Clutch

ESL and Clutch Entertainment partner to develop Nordic esports

(Cologne, Germany) March 4, 2015 – ESL, the world’s largest esports company, partners with Clutch Entertainment in order to develop the Nordic region’s esports scene. Together with the Stockholm-based esports company, ESL are set to host several tournaments and events in the region.

“The Nordics represent one of the most important gaming regions in the world,” said Andreas Gillberg of Clutch Entertainment. “We’re excited to partner up with ESL to start further unlocking the community’s potential. To begin with, we have a few smaller tournaments set up, but our sights are set on bringing major esports events to the area.”

The first step of the Nordic expansion, will see esports enthusiasts from the area able to take part in Go4 cups and other competitions along with multiple region-specific console tournaments. Devised as a way for aspiring gamers to take their first steps towards becoming professionals, the Go4 tournament series offers esports opportunities to amateur players. Weekly cups and monthly finals allow players from all ability levels to make a name for themselves online.

“We’ve been to America, Asia and all around Europe with ESL One and Intel Extreme Masters, but rarely to the Nordic region” said Heinrich Zetlmayer, Managing Director at ESL. “We’re all very excited to get started with preparations and look forward to a fruitful partnership with Clutch Entertainment.”

Having hosted premier esports events in iconic locations such as Madison Square Garden Theater, the San Jose SAP Center and Germany’s 2006 football World Cup stadium, Commerzbank-Arena, in 2014, ESL sets its sights on the Nordic region for future events with partner, Clutch Entertainment.

ESL is the world’s largest esports company, leading the industry across various games with numerous online and offline competitions. It operates high profile, branded international and national leagues and tournaments such as the Intel® Extreme Masters, ESL One, ESL Pro Series, StarCraft® II World Championship Series, as well as grassroots amateur cups, leagues and matchmaking systems. ESL covers a broad field of services in gaming technology, event management, advertising and TV production, fully catering to the needs of the esports ecosystem. With offices in Germany, Russia, France, Poland, Spain, China, North America and partners in many other countries, it has a truly global footprint (

Clutch Entertainment is a Stockholm based eSports company, launched in January 2014, that works with media, content and events. Having carried out several successful campaigns and partnerships for companies in the Nordic region – such as McDonald’s, 20th Century Fox, Aftonbladet, Svenska Spel, Pantamera and Swebus – the company’s mission is to innovate and develop the eSports marketplace and make it more attractive to all of its stakeholders (