Sony Music – Tove Styrke Kiddo

BRIEF

For the release of Tove Styrke’s “Kiddo”, Sony Music made an online platform game where you could play through Styrke’s life while at the same time listen to her new album. Our mission was to get as many people as possible to know about and play the game.

 

Solution

Yacine “YZN” Laghmari is the number one Swedish speaking streamer. We let him play Tove’s game together with his viewers and fans, competing for the highest score. At the end of the campaign period, the one with the best score won prizes related to their favourite game, along with a Styrke kit. Styrke also performed at Dreamhack summer, where she was presented on stage by YZN, which was a a huge success amongst the gamers!

 

Result

– 530k started streams on Twitch
– 150k reached through YZN’s Facebook engagements
– 500 players in YZN’s competition
– Thousands watched the performance on Dreamhack Summer

DATE

July 22, 2015

Category
influencers