Stayhard ft. Heaton

DATE

April 08, 2015

BRIEF

Stayhard identified gamers as an important possible customer group with a demography perfect for their brand. Their problem however was that they didn’t know how or where to communicate with this particular audience.

 

Solution:

“Stayhard ft. Heaton” was not only a custom fitted commercial with an eSports legend wearing Stayhard’s latest clothes, it was also the first time in history a gamer became a fashion model. Apart from the actual commercial itself, we also produced a behind the scenes video where Heaton on a personal level talks about what this means to him and to eSports.

 

Results:

– All time high traffic record on stayhard.se

– 400% increased sales on the product line worn by Heaton

– Behind the scenes clip that reached the highest amount of earned media for Stayhard up to that point