April 08, 2015
Stayhard identified gamers as an important possible customer group with a demography perfect for their brand. Their problem however was that they didn’t know how or where to communicate with this particular audience.
“Stayhard ft. Heaton” was not only a custom fitted commercial with an eSports legend wearing Stayhard’s latest clothes, it was also the first time in history a gamer became a fashion model. Apart from the actual commercial itself, we also produced a behind the scenes video where Heaton on a personal level talks about what this means to him and to eSports.
– All time high traffic record on stayhard.se
– 400% increased sales on the product line worn by Heaton
– Behind the scenes clip that reached the highest amount of earned media for Stayhard up to that point